The mission to something better.

About Us

We’re here to build better.

Hey — I’m Gabriel. I’m 17 years old, and I started this brand because I needed to turn something painful into something that actually helped people. This isn’t just a t-shirt line — this is my heart, my past, and my purpose stitched into every single design.

At House Of Roxanna, we’re about more than just clothes. We stand for resilience. We create wearable reminders that your story matters, and you’re stronger than whatever tried to break you. And with every shirt sold, $1 goes directly to Stomp Out Bullying (stompoutbullying.org) — so you’re not just buying something for yourself, you’re helping someone else make it through, too.

My Story

Let me tell you why this matters so much to me.

Middle school broke me in ways I’m still healing from. I didn’t even make it 15 minutes into the day without feeling completely overwhelmed and stressed out. Just walking through the hallways made my chest tighten. I wasn’t just bullied — I was isolated. I was treated like a walking joke.

People would literally run into classrooms to “hide” from me when I passed by, like I was some sort of threat just for being me. I wasn’t doing anything wrong — I was just existing. But somehow, that was too much for them.

Lunchtime felt like a warzone. Some days, I’d eat in the janitor’s closet. Other days, I’d hope a teacher would let me quietly sit in their room. But the worst? Were the moments I tried to escape between classes — I’d try to slip into an empty classroom during a break just to get a second to breathe, and some teachers would scream at me to get out. Not just ask. Not talk. But yell at me like I was a problem, like I didn’t even deserve kindness. I remember being told to leave in front of everyone, holding back tears, feeling like I had nowhere to go and no one to turn to.

On the darkest days, I’d go hide in the auditorium — sitting alone in the pitch-black because it was the only place I could be invisible without being hurt.

It wasn’t just bullying. It was soul-crushing loneliness. It was being made to feel like I didn’t belong anywhere. That I was too different to be accepted.

But something inside me held on. I made a promise to myself — if I ever make it out of this, I’m going to build something better. Not just for me. For anyone who's ever felt this alone.

This brand is that promise.

Every shirt we drop is for the kid who’s eating alone. The teen sitting in their room wondering if it gets better. The young adult still carrying that pain. I want you to wear something that reminds you: You made it. You’re here. You matter.

We’re not just making shirts. We’re building better — together.

SO FIGHT THE GOOD FIGHT!

Gabriel Schwartz